Trends -

How Google’s AI Overviews Are Evolving Faster Than Organic Search – What It Means for SEO

Google’s AI Overviews are reshaping the way search results are displayed, influencing user behavior and SEO strategies. These AI-generated summaries aim to provide quick, concise answers, often reducing the need...

Ramya Bhat March 8, 2025

Performance Marketing Trends

How Google’s Responsive Search Ads Are Evolving – Key Updates You Should Know

In the ever-evolving world of digital advertising, Responsive Search Ads (RSAs) have been a game-changer for businesses looking to maximize their reach and performance. Google has now introduced new updates...

Ramya Bhat February 24, 2025

Google Trends

Google’s “Ask For Me”: A Game-Changer or a Challenge for Local Businesses?

In the ever-evolving digital landscape, Google continues to push AI-driven innovations aimed at enhancing user experience. One such feature making waves is "Ask For Me," an AI-powered call answering service...

Ramya Bhat February 20, 2025

Trends Google

Google’s Take on Anchor URLs in Search Console: What You Need to Know

Google Search Console (GSC) provides valuable insights into how Google indexes and understands your site’s pages. Recently, there has been growing concern among SEO professionals regarding anchor URLs (fragment identifiers,...

Ramya Bhat February 18, 2025